Chanel is launching the men’s fragrance Chanel Allure Homme Sport Eau Extreme and adding it to the well-known collection Allure Homme. The first perfume of this line was launched back in 1999, and several other versions splashed the market afterward – Allure Homme Eau Fraichissante Pour l`Ete, Allure Homme Edition Blanche, Allure Homme Sport, and Allure Homme Sport Cologne Sport. The creator of the new Chanel edition is perfumer  Jacques Polge, who provided this characteristic combination made of musky shades, tart spices, aromatic freshness, and masculine, woody accords. Sicilian mandarin, mint, cypress, and clary sage are in charge of cold, herbal refreshment. A fine dose of black pepper provides tart notes of the fragrance, and woody masculine accords consist of cedar and sandalwood from New Caledonia, shaped and softened by sensual musk and warm tonka beans. This extreme composition is reflected in a combination of freshness, tartness, sensuality, sharpness, and strength! The flask of the new edition has the same shape as the previous Chanel Allure Homme edition in dark colour with a silver ring on the stopper with the engraved name of the brand. Red and white letters on the dark body of the flacon provide dynamics to the edition. The fragrance is available in 50 and 100ml Eau Extreme. The face of the advertising campaign is professional surfer Danny Fuller, while advertising video clips were directed (Chanel presented them in several versions of advertising clips) by Oscar-winning director Kathryn Bigelow. Allure Homme Sport Eau Extreme was launched in 2012